The Ordinary is a revolutionary skincare brand that was launched by Deciem in 2013. It is cruelty-free and vegan, making it a great choice for those who care about the environment and their skin. But The Ordinary was recently acquired by Estee Lauder, so Is The Ordinary Cruelty Free and vegan? keep reading this article, resTORbio will show you the clear answer.
The Ordinary Facts
The Ordinary is a popular brand of skincare and beauty products that has gained a great deal of recognition in the last few years. With its range of effective, affordable products, the brand has become a go-to for beauty enthusiasts who are looking to get exceptional results without breaking the bank.
- Finished products tested on animals: No
- Ingredients tested on animals: No
- Suppliers test on animals: No
- Third-party animal testing: No
- Sold where animal testing is required by law: No
The Ordinary was founded in 2013 and is part of DECIEM, also known as The Abnormal Beauty Company. According to the company’s website, the main principle behind this brand is “Clinical formulas with integrity.”
The brand has had its share of turmoil, including the death in January 2013 of Brandon Trauxe, ex-CEO, and founder, but it has managed to build a loyal following. Its reasonable prices are partly responsible for this devoted following. The most expensive item is PS18 (23.55).
Although its clinical packaging and confusing names might seem intimidating, the primary goal has always been to “communicate integrity and bring to marketplace effective, more familiar technologies at honorable prices.”
This brand is affordable, and its entire range is vegan. The website also has a key that shows the attributes of each product. Customers can check whether the item they are interested in is gluten-free, nut-free, or, more importantly, cruelty-free.
According to the brand’s website, its products are free of parabens or sulfates and free from animal oils. It states that “[Parent Company] DECIEM doesn’t test on animals and doesn’t pay other companies to do so.”
Is the Ordinary Cruelty-Free?
This is excellent news! This brand indeed remains cruelty-free through 2021. Deciem claims that they don’t test on animals and do not allow others to test on them. Deciem is certified by Leaping Bunny that all products have been free from animal testing during development.
It doesn’t sell products in China or other countries where animal testing may be required by law. However, Estee Lauder Companies Inc. has acquired The Ordinary, which is not cruelty-free.
Are The Ordinary products tested on animals?
This brand does not test on animals and is completely cruelty-free.
Ordinary products have not been tested on animals anywhere in the world.
All ingredients in their products have never been tested on animals, no matter where they are.
Third parties have never tried Ordinary products with animals
It isn’t sold in mainland China or any other country where animal testing may still be required by law.
PETA’s Beauty Without Bunnies program and Leaping Bunny, the most strict cruelty-free certifications, has certified this brand as cruelty-free.
Check out my post, Cruelty-Free Certifications Explained – Who Can You Trust? If you are confused by the various certifications.
Is The Ordinary PETA approved?
The quick answer to this question is yes, The Ordinary is officially recognized by PETA. While the brand does claim to use only humanely produced ingredients, this does not mean that their products have been given the green stamp of approval by PETA.
PETA awards its certification to products that are not tested on animals, are cruelty-free, use sustainable and eco-friendly ingredients, and are made without the use of any kind of animal by-products.
It is important to note that The Ordinary does not conduct animal testing on any of its products or ingredients, and they are a member of the ‘Leaping Bunny’ program which commits to a no animal testing code. The ingredient list in The Ordinary’s products also does not include any animal by-products. So while the brand is PETA approved, they do adhere to a policy that meets PETA’s definition of cruelty-free.
Does the Ordinary Have Any Vegan Products?
Yes. The Ordinary sells vegan products.
This brand is cruelty-free and offers many vegan options.
The following are some of The Ordinary’s most popular products that are vegan-friendly:
Niacinamide 10% + Zinc 1.1% – This high-strength vitamin blemish and the mineral formula contains 10 percent pure zinc PCA and 1 percent niacinamide.
Niacinamide helps reduce skin blemishes, appearance, and congestion and is supported with zinc PCA to balance out visible aspects of sebum.
Buffet – Multi-peptide serum with syn ake, matrixyl syne-6, matrixyl3000, argirelox, and amino acids to target multiple signs.
Hyaluronic Acid 2 % + B5 – This hydrating formula contains ultra-pure, vegan-derived hyaluronic acids and is supplemented with B5 to provide enhanced hydration.
AHA 30% + BHA 22% Peeling Solution. This exfoliating treatment reduces visible blemishes, improves skin texture, and increases skin radiance. And you should know what to use after the ordinary peeling solution.
Glycolic Acid 7 % Toning Solution: Atoning exfoliant contains seven percent glycolic acid, amino oils, ginseng, and Tasmanian bilberry. Continual use will improve the skin’s texture.
Caffeine Solution + 5% EGCG – This concentrated serum contains high-solubility green tea catechin and caffeine to reduce puffiness and pigmentation in the eyes.
100% Organic Cold-Pressed rosehip seed oil – Daily support formula made with 100 percent pure, sustainably sourced, organic, cold-pressed rosehip seed oil
Where Is This Brand Sold?
You can currently find The Ordinary products on their website, Sephora. Beautylish. Cult Beauty. ASOS. Ulta. Ordinary products are available at different online retailers.
I recommend that you shop around to see what other stores have before placing an order. You may find a coupon code for one store and not the other.
Is The Ordinary Sold In China? Is the Ordinary Skincare Cruelty Free?
No, This brand doesn’t sell its products to China. All imported cosmetics products must be tested on animals in China.
If a company sells its products in China, it cannot be 100% cruelty-free. They have decided not to sell its products in China and keep its cruelty-free status.
The Ordinary’s Vegan Products
The Ordinary website is broken down into different product types. They offer various products to make it easier to incorporate them into their beauty routine. If you don’t know where to begin, how can you decide which product is right for you?
The entire range is vegan- and cruelty-free. Below, we have a list of the many available products.
This brand offers many options with different benefits and concentrations.
- Alpha Lipoic Acid 5%
- EUK 134(tm), 0.1%
- Pycnogenol (r) 5%
- Resveratrol 3% + Ferulic acid 3%
This brand currently has only one cleanser in their repertoire: the Squalene Cleanser.
Squalene is also found in humans. It is usually extracted from the shark’s liver and used for commercial purposes.
According to a study published by the International Journal of Agronomy, it is naturally secreted in the skin by the glands that provide protection. Although olive oil is the most common source of plant-derived Squalene, other sources have also been found.
They claim that the cleanser is non-comedogenic and soap-free to be used on a variety of skin types.
This brand does more than make confusingly scientifically named skincare products. It also offers its line of foundations, primers, and other products!
There are two types of foundations available: coverage and serum. The coverage foundations will have a higher pigmentation for those who want more coverage.
Although both foundations are intended to provide a smooth finish, they can be challenging to choose from. The brand’s website offers a helpful guide to help you choose the right one.
- Mandelic Acid 10% + HA
- Alpha Lipoic Acid 5%
- Salicylic Acid 2% solution
- Lactic Acid 5% (or 10% + HA
- Glycolic Acid Toning Solution 7%
- Azelaic Acid Suspension 10%
- AHA 30% + BHA 22% Peeling Solution
Some people might find the thought of adding oil to their faces scary. However, plant-based oils have many increasingly well-known benefits Ordinary stocks almost all of them, from Argan Oil to less well-known Sea-Buckthorn Oil.
It is best to try a few before you decide which one works best. The brand’s reasonable pricing makes this possible without breaking the bank.
- 10% Argireline Solution
- Matrixyl 10% + H
Granactive Retinoid 2% Emulsion
Granactive Retinoid (2% or 5% in Squalene)
Retinol in Squalene (0.2, 0.5 & 1%)
- 100% L-Ascorbic acid powder
- Ascorbic Acid 8% + Alpha Arbutin 22%
- Ascorbyl Glucoside Solution 12%
- Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F
- Ethylated ascorbic acid 15% solution
- Magnesium Ascorbyl Phosphate 10
- Vitamin C Suspension 23% + HA Spheres 2%
- Vitamin C Suspension 30% Silicone
Is the Ordinary Owned by a Parent Company That Tests on Animals?
Estee Lauder owns this brand, which is not a cruelty-free brand. We recommend avoiding This brand if you don’t want brands that test on animals.
Is the Ordinary Sold Where Animal Testing Is Required by Law?
No. It cannot be sold in areas where animal testing is required.
Is the Ordinary Certified Cruelty-free by Any Organizations?
Yes, Leaping Bunny & Peta has certified The Ordinary.
Is the Ordinary Non-comedogenic?
Yes, Ordinary products are not considered to be comedogenic. Their products are less likely than others to clog skin pores. Non-comedogenic products work best for people with sensitive skin.
Is the Ordinary Phthalates-free?
Some products of The Ordinary are free from Phthalates, while others are. If you are concerned about this, be sure to check the label and website before you make any final purchases.
The Ordinary Is It Cruelty Free: Conclusion
If you consider using the products of the ordinary, you’ll be happy to know that their products are vegan and cruelty-free. In fact, their products do not contain any animal by-products. All products are 100% vegan and cruelty-free. So it’s clear that it is a cruelty-free brand.